What is SEO?
Search Engine Optimization is one of the most important techniques to boost your website’s traffic by getting high-ranking in Search Engine Result Page (SERP) like Google, Bing, Yahoo, and others. If you’re new to Digital Marketing and don’t know about SEO, this blog is for you. In simpler terms, SEO is used to increase organic traffic to your website in more quantity.
There are three important SEO techniques to improve your website ranking in Search Engine Result Pages (SERP).
1. Technical SEO
2. On-Page SEO
3. Off-Page SEO
Now, let’s explore each one by one.
1. Technical SEO
Technical SEO is one-time work we perform at the domain and hosting level. Like setting up your website and optimizing servers, robots.txt, custom 404 error page, and website loading time that helps crawlers to index your site and improve ranking.
2. On-Page SEO (On-Page Search Engine Optimization)
On-page SEO emphasizes optimizing all the things that are on your control within your site like title, meta description, content, images, internal linking, and keyword stuffing to rank your website higher in search engine. In simple words, On-page SEO means improving your website to make it search engine friendly.
3. Off-Page SEO (Off-Page Search Engine Optimization)
Off-page SEO refers to all the other actions that we perform outside the website to achieve a high ranking of websites in SERP. Off-page SEO techniques help us to get more visibility to our website, whereas on-page SEO techniques help us to make our website visible to search engines.
Here is a list of top 15 Off-Page SEO techniques in 2020:
1. Content Creation
We all have heard content is king, focus more on the content in search engine optimization. Well, it’s truly creating amazing shareable content that can attract a lot more visitors to your site and generate leads for your business. Fresh and unique content makes your website trustworthy and help you reach more authority for your website in search engine. So, always keep your content updated and fresh. Don’t forget to update your content regularly.
2. Influencer Outreach
After creating amazing content, don’t forget to share your content with others. Don’t hesitate to reach out to influencers of your industry and ask them to share and link back with your content in their blogs.
3. Guest Posting
Guest posting enables you to get quality backlinks from high authority websites. There are many blog sites and websites that accept guest posting from various authors. Reach out to them with an amazing content piece and contribute your post as a guest author. But always keep in mind not to go for the numbers of backlinks rather go for quality of links.
4. Social Media
Social Media is one of the most popular techniques to bring more traffic and engagement to your blog, websites. Make your presence on social media channels, engage more with people on social media, and you can boost your sales, traffic, and grow your business exponentially.
Top Social Networking Sites
|S. No||Social Networking Sites||DA||PA|
5. Social Bookmarking
Social bookmarking means to bookmark your websites on social bookmarking websites on the internet where users share their articles, blogpost, images, and videos. Sharing your content on these social bookmarking sites will help you increase more brand awareness. This means the more people can access your content, the more chances of it go viral.
10 Social Bookmarking sites to increase your traffic:
|S. No||Social Bookmarking Sites||DA||PA|
|7||We heart it||78||95|
6. Forum Submission
Forum Submission is the way to participate in online discussion of topics. You can discuss your points on the given topics or can start a new thread so that others can discuss it.
By this technique, you can give feedback to the topic and mention your website name in the comment and put your site link in your signature. In simple terms, Forum Submission is the way to get quality backlinks from high DA PA sites by engaging in any relevant topics.
Here is a list of 10 high DA Forum Submission Site:
|S. No||Forum Submission Sites||DA||PA|
7. Article Submission
It is one of the Off-Page techniques that will give you high-quality backlinks from high DA websites. In this technique, you have to write an article and submit it to third party websites. You have to keep in mind to write articles related to your business and choose right category related to your niche and publish them on various article submission sites.
Here is the list of some famous article submission sites:
|S. No||Article Submission Sites||DA||PA|
8. Questions & Answer
In recent years, it’s gets noticed that the Q/A websites can drive more organic traffic to your sites. If you engage in these websites and answer questions asked by the users, you can build trust and brand awareness through these websites. These websites happen to have millions of users that will let you get more traffic, and these websites rank well in organic search results like Quora.
List of few Questions & Answer Websites:
|S. No||Question and Answer Sites||DA||PA|
9. Video Submission
Video Submission is another off-page technique to promote your business by marketing videos of your brand or product to make awareness and reach your targeted audience. Submit your videos with proper titles, tags, descriptions, and related links. Video submission is a popular way of getting quality backlinks because all the video submission sites have high DA.
List of 10 Video Submission Sites:
|S. No||Video Submission Sites||DA||PA|
10. Image Submission
This off-page SEO technique involves sharing images related to your business or website to different image submission websites. Before Sharing an image, ensure that you have properly optimized your image with title, alt text, description. To submit your image simply create an account on these image submission websites and submit your image.
List of 10 image submission sites:
|S. No||Image Submission Sites||DA||PA|
11. Infographic Submission
It is one of the most recent and most effective off-page SEO techniques. Make a creative infographic. Infographics are typically graphical illustration or representation of data or information. Infographics are very popular over the internet. Submit your infographics on infographic submission sites with reference links to your website or blogs to get backlinks. The submission size may vary from site to site.
List of Top 10 infographic submission sites:
|S. No||Infographics Submission Sites||DA||PA|
12. Document Sharing
Document sharing is another off-page SEO technique. It involves creating a document for your business or website or blog in the form of PPT or PDF and share it to document sharing sites that publish it for the public. You can get backlinks by sharing unique content in your documents.
List of top 10 document Sharing sites:
|S. No||Document Submission Websites||DA||PA|
13. Press release (PR Submission)
It refers to writing about the news, events, announcements about products or services of a company that effectively communicated to the journalist. It helps you popularize your product, services, or events on the internet. You just have to write a press release and submit it to the PR site. It helps to improve the SEO of your site.
List of PR Submission sites:
|S. No||PR Submission Websites||DA||PA|
14. Web2.0 Submission
Web2.0 is an online platform with high DA, where you can create subdomains of your sites and submit content with a link back to your website,
List of Web2.0 submission sites:
|S. No||Web2.0 Submission Websites||DA||PA|
15. Directory Submission
Some people might say that Directory Submission is dead. But I believe it is still used to build backlinks for websites. You can submit your sites to general directories, but for maximum effect, I recommend choosing your niche directories. I agree that it takes time to give good results, but in the end, it is worth doing.
List of Directory Submission sites:
|S. No||Directory Sharing Websites||DA||PA|
Finally, the right on-page SEO optimization work on the website and off-page will give the website a better place inside SERP. The websites above appear based on the PA, the DA (Domain Authority), and the PR (Page Rank) of the website. If you know other techniques that we may have forgotten to add to this list, please comment here.
However, if you are looking for digital marketing or content marketing for your business here, we are you can mail us and will revert to you ASAP.