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6 Effective social media marketing tips for beginners

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Whether you’re an established brand or a new company, it doesn’t matter. Everyone wants to connect with their targeted audience on a personal level and build trust and generate leads and increase sales. And To do this, marketers use social media platforms to connect with their customers.

Building a brand might seem like a big task for beginners specially using social media platforms. But using social media to connect and grow organically and building your brand is not that hard.

In this article, we will discuss effective social media marketing tips, whether you’re a beginner or just getting started, that will help you optimize your social media and grow organically. Let’s break every part to understand it better.

What is Social Media?

In simple words, social media is an online platform where like-minded people share their thoughts, ideas, create content, and share them with other people in the community and connect. Examples of social media: Facebook, Twitter, Quora, LinkedIn, Reddit, etc.

What is Social Media Marketing?

Social media marketing is the process of connecting and building brand awareness about your brand, products, and services to your potential customers using different social media platforms or channels.

The main objective of social media marketing is to drive traffic to your website or blogs, increase awareness for your brand, increase followers, and get more customers interested in your products and services.

Some of the Top social media marketing sites







What is Paid Social Media Marketing?

Paid social media marketing is the practice of displaying advertisements about your product or services to a specifically targeted audience on different social media platforms. It helps you boost your social presence instantly, drive more traffic and generate more leads for your business.

Every social media platform focuses on a different form of content for paid advertisements. Facebook has its marketplace, Twitter focuses on short-form content, Instagram focuses mainly on visual-based content.

Examples of paid social media marketing are Pay-Per-Click ads, display ads, and branded content.

What Is Social Media Marketing in Digital Marketing?

Social media marketing is the use of one or more than one social media channel to promote your brand, products, and services whereas Digital Marketing is the marketing process that uses the internet and online-based technologies such as Mobile, Tv ads and other digital media to promote business and products or services.

While using Digital marketing, one can opt whether to use social media or not to promote their products or services because social media is one part of Digital marketing, not the other way around.

What is a social media strategy?

A social media strategy is the plan to summarize all your social media needs and achieve your goal in social media. It helps you keep track of your actions and helps you find out whether you’re succeeding or failing. The more effective strategy you use, the more effective your social media will be.

Social Media Marketing Tips for beginners

According to your needs, choose your social media channel. Here are 6 effective Social Media Marketing Tips for beginners:

1. Optimize your social media profiles

After selecting which social media channel is best for your business, create an account, and then optimize your profile on that social media channel.

By optimizing your profile, it helps you to get more visibility and increase more followers.

  • Be sure to upload a brand logo or a real photo of yours if you’re doing this for your self-promotion. Don’t use any images that are irrelevant to you or your business profile. People used to connect and follow those profiles that are real and genuine.
  • Describe your business or yourself in the description section or about us section of your profile. It helps people to understand more about you and your business.
  • Don’t forget to add your website’s URL or blog URL to your profile. So that people can check out your websites or blog through your profile also.

2. Connect your social media profile with your website

After creating and optimizing your social media profile, the next step is to add your social media profiles link in your website or blog. This helps search engines to understand better which social media page is linking with which websites.

3. Add Social Share button

After connecting your website with your social media profiles, now you can add a social media share button on your website or blogs. This helps users to share content from your website to social media easily and leads you to get more traffic and visibility for your business.

4. Be creative and share interesting content

This is the main thing you need to keep in mind while you post something on your social media profile.

  • Don’t post anything on your social media profile.
  • Always share something interesting to your audience.
  • While sharing images or video content, always be creative, be unique, don’t copy and paste other images or videos in your post.
  • Always post or share things that are related to your business or niche.
  • Don’t forget to add hashtags to your post. It helps you get more reach to your post when someone searches those hashtags your post will show up to them.

5. Be consistent in your post

People usually don’t know how many times they can post on social media. Well, there is no definitive answer to this, you can post as many times as you want but don’t overdo it. And it depends on the social network you are using.

For the Facebook personal page, you can post as many times as you want but, for a Business page not more than 7 posts per week or 1-2 posts per day.

For Twitter, you can tweet as many tweets you want because the more you tweet, the more visibility you get.

6. Always Follow Back

Sometimes you can see that your social media followers are decreasing day by day, this happens because, when someone follows you on social media and if you don’t follow them back, they unfollow you after some time. So, make sure to check out those profiles which are following you and decide which profile to follow back.


Social media marketing is changing rapidly. There are always new updates, and trends come out every day. At the same time new rules come out to stop spamming. It doesn’t matter if you want to build a strong presence on social media, or just want to engage your customer to your social feeds you can use these effective social media marketing tips for beginners. These tips can help you grow your audience organically and put you ahead of your competitors.

Let me know about your social media marketing tips that you use to grow your brand in the comments and, if you like this article, do share with your friends.


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