Social Media is developing day by day. Businesses are more encouraged to focus on bringing engaging content to their audience. Planning and implanting social media strategy is crucial for businesses to grow. Tools like social media content calendars are useful in outlining the content that you’re going to post on your social media channels. Managing the social media content calendar is the most important thing. However, the core problem is insufficient knowledge and bad planning.
So, here are the 6 tips to create and manage a social media content calendar you must know.
Determine which social media platforms you’ll be using.
This may seem like a no-brainer initial step, but it’s one of the most crucial—and one that’s frequently missed. Take a step back with your social media team and answer the question: Which social media platforms should we be on? Before you start focusing on individual social postings and channel-specific strategies, take a step back and answer the question: Which social media platforms should we be on?
Is there a platform that isn’t as relevant to your target market? Is there a platform that’s popular with your audience that you haven’t yet started to develop? Do you have any forgotten social media accounts for your business that have started to collect dust?
Knowing where your audience is spending most of their time can help you narrow your platforms, which is the first step toward developing platform-specific content strategies—and genuinely producing content that shines for your target audience.
Perform a social media audit.
Reporting on progress is one of the benefits of developing a social media content calendar, so having a starting point is useful. Take the following into consideration when you review your present social profiles:
- By channel, the most popular post
- What are the most popular sorts of posts on social media?
- When your audience is the most receptive?
- What kinds of postings are there? (E.g. compare and contrast image vs. video content, company blog vs. external posts, etc.)
- Evergreen material vs. current content: which is more popular?
- Social media demographics
- Where is each social media platform now?
It’s fine if you run a social media audit and discover you’re not entirely sure what’s working. You’ll be able to record and track data on your social media content calendar, so you can keep improving your process as time goes on.
Choose what you want your social media content calendar to track.
Now that you know which channels to focus on and how your existing posts are performing, it’s time to create your social media content calendar. You can use a free template for that, it helps in keeping track of the fundamentals. Use metadata in your social media calendar tool to monitor extra facts, such as the hashtags you’re using, the channels you’re posting on, the exact time the posts will go live, the target audience, pertinent @-mentions, and more.
Make a schedule for your posts.
Decide how frequently you’ll publish and how far ahead of time you want to compose your posts as you plan up your postings. Knowing your cadence can also assist you in determining your capacity and streamlining your social media content development process.
Now is also the time to expand your asset library, if you haven’t done so previously. Do you commonly share photos and videos, and if so, where do you get them? If you have a design team, planning your posting cadence ahead of time might assist you to avoid overwhelming them with requests. If you use stock footage, on the other hand, building an asset library might make it easier to find photographs and movies.
Create a review schedule.
Take some time with your social media team at this point to discuss and agree on a review schedule. When and by whom should posts be reviewed? Do you require the brand or legal teams to approve your posts? The purpose of your social calendar is to assist you in the development of procedures. It’s also a convenient method to keep track of all your content reviews in one place.
Keep track and report of the published content
If you monitor your posts with a calendar, you already have a single source of truth for all previous postings. Use this as an opportunity to review patterns and add social media analytics data to previous posts—for example, how many likes and impressions did the post receive in the first hour? Were there any noticeable measures for audience engagement? Make use of this chance to keep track of what works and to fine-tune and improve your social media operations.
Making decisions on what to publish on social media might be difficult, which is why your team has assigned you, the social media manager, to this task. It’s your responsibility to publish timely material that your consumers enjoy and with which your audience wants to interact. That isn’t an easy task!
A social media content calendar may help you not only schedule but also plan your posts. If you run a food-focused Instagram account, for example, and you learn that National Pancake Day is approaching, you can schedule a post for that day with plenty of time to be creative, proofread the copy, and find great images—rather than scrambling to get a post out the door when you see your competitors posting about pancakes.
Your social media content calendar will also make reporting on previous postings and tracking what’s working easier than ever. So don’t worry if you don’t know what to post! Your calendar can help you figure out what’s working for your target audience and how to develop a message that’s in accordance with your key performance indicators.
The best method to maximize your social media strategy is to be organized, schedule your postings, and keep track of what works. A social media content calendar may assist you in curating evergreen content and sharing high-quality pieces.