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How To Do Keyword Research for Content Marketing? A Step by Step Guide

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Content marketing is the king of a cost-effective marketing strategy. But to make your content valuable, so that you can generate organic traffic and be at the top in Google rankings. The keyword is an important key. This blog will explain the step by step process of researching keywords for the best content marketing strategy. But before we get to know how to do keyword research for content marketing. Let’s understand what are keywords? & why is it important?

What is a keyword? Or what are keywords?

The keyword is significant words to find information on any topic, product, or services. In terms of SEO, its words or phrases that help searchers to search in search engines. For example, your search for a letter to HR and google will display thousands of results. The word letter is an example of a keyword.

Why is the keyword important?

Keywords are the linchpin for content business. As it links to what people are searching for and what content they are providing to fill that need. In a nutshell, keywords are the word or phrase used in text or blog. That helps search engines to shortlist the topics and make it available to the reader. Keywords work as the blueprint or the guided map for search engine optimization. To make a route to find what exactly a searcher wants it. Google filters through words of what the user had searched and how writers had connected those words to find their target reader. So if you are new in the content business or not getting results through your content, you are in the right place. As here, will discuss a step by step guide for how to do keyword research for content marketing.

What strategy to opt for keyword research for your Content Marketing?

“Content cannot be called great if it is not discovered & shared.”

It’s a fact, no matter how good a content writer you are, if your product, service, or your blog are not getting sold. Or, able to reach your target audience through your content marketing strategies, it’s all a waste. It’s a clear indication that it’s high time to change your keyword strategy.  So without further adieu, let’s dive to know the steps to follow for keyword research for your content marketing.

Research your audience- As the agenda of your content marketing strategy is to reach your target audience. So, the 1st step will be to analyze and research your audience.Like what terms your audience use to find your product or service. And to do so, go through comments, LinkedIn, and other places where your products or services get advertised. Then shortlist those words, with more often used ones, and then choose accordingly.

Opt for long-tail keywords- Before you invest your money on content marketing, make sure you have the best keywords to make that investment successful.No matter your entrepreneur or new to the blogging business, always remember your keywords are important. And this only decides that you lose or win the race with your competitors. And to do so, you have to decide what makes a keyword good or bad. Well, the long-tail keyword will be the ideal choice. As it’s good normally, long-tail keywords are of three words and more and they are the best choice. Because you have fewer competitions, more specific, it predicts you about searcher intent. For example, instead of a white dress, go for white dress patterns.

Identify and work on your performing keywords- Performing keywords is another Vital thing in keywords research tips. Anyhow performing keywords is the keywords that your website is already ranking on. So take the help of Seo toolkit like MOZ, Semrush, or keywords research with Ahref, etc. To get a complete list of your keywords, along with traffic. Once you get the list, use the ranked keywords in more of your blogs to make that keyword your lifeline. Most importantly, you don’t lose it & prioritize your keywords potential to perform.

Once you prioritize your keywords, find out which other competitors and websites are using that same keyword. And where they stand on search engine optimization. Then filter out and make your keywords to target your audience.

Answer the question your audience is asking- To be on the 1st page of Google search results, optimizing your keywords is not enough. So, find out what questions people have asked related to your topic or brand and services. And then try to answer that question in your blog. For example, your search for blogging, and you find questions like do blogging make money? Or is blogging easy? What is blogging or how does it work? Try to answer these questions on your blog.

Latent semantic indexing- Use the phrase as keywords by checking related searches and snippets. As part of the content, marketing keywords research is kinda mandatory. So go through Google search for your target keyword and analyze the information on the result page.

So scroll the bottom and go through related searches and include them in your content as a keyword. This concept is used by search engines to discover how terms and content work together. To mean the same things you can use these specific keywords on your blogs to boost website traffic.

Use a word in your keywords to describe your service/product description- Before you finalize your keywords with the help of the above-mentioned tips. Make sure that you don’t forget to add your category or service/product description. For example, you have a food business, then use the best food business all over Noida, or the best food at an affordable rate, etc.

Keyword research tool- Last but not least, take the help of the Google keyword planner tool. Like Soovle, Jaaxy, Google Search Console, Ahrefs Keywords Explorer, SECockpit, Google Keyword Planner,, Moz Keyword Explorer, and many more. They will help you to identify the most relevant keywords for your brands.

Summing up

I hope this article has helped you to identify the right keywords for your content marketing. Do let me know in the comment section if you have some other tricks or tips for keyword research. And don’t forget to share it with your friends. And if in case you are looking for a freelance digital marketer or content writer, you know where to knock.

You can also read 10 content editor tools or how to start content writing.


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